Brand identity.
Look like the specialist you are. Strategy, identity and guidelines, built from a recorded conversation with you, then carried onto every surface a patient touches.
What it covers
- Strategy and positioning
- Who you're for, what you stand for, and the one sentence that says it.
- Voice and messaging
- How the practice talks, taken from how you talk. Recorded, transcribed, written down.
- Logo and visual identity
- A mark that works on a sign, a favicon and an embroidered collar.
- Type, colour and photography
- A palette and type system with rules, and direction for every shoot.
- Motion and film
- How the brand moves on screen, from title cards to case video.
- Print, signage and patient materials
- Cards, letters, referral pads and the wall in reception.
- Brand guidelines
- A brand book your team and future suppliers can follow without us in the room.
Keeping it intact
A brand drifts the moment a new supplier opens an old file. We stay the single owner of yours.
- Brand library
- One shared home for the approved logos, fonts, photography, film and templates, so old versions stop resurfacing.
- Templates
- Social posts, referral letters, decks and patient handouts your team can fill in without breaking the brand.
- Brand checks
- New materials reviewed before they go out, and the guidelines kept current as the practice changes.
- Case library
- Before and afters filed with their consent on record, ready for the site, social and lectures.