Blue Marketing

Dental marketing for specialists.

General dental marketing sells cleanings. Specialists sell large, considered cases, often to patients who were sent. That takes a different brand, a different site and a different kind of search.

Built for a specialist

A Beverly Hills prosthodontist, Prosthodontist, Beverly Hills and Woodland Hills.

drreshad.comA prosthodontist stepping out from a shared practice brand to stand under his own name. We found his voice, built the identity, then the website.
  1. Home page, largest paint6.95 s before, 1 s after.
  2. Case page, largest paint4.14 s before, 0.92 s after.
  3. JavaScript on first load272 KB before, 85 KB after.
  4. 60documented patient cases
  5. 110videos, captioned and compressed for phones
  6. 41pages rendered ahead of time so search engines read every word

Why specialists differ

  1. Fewer, larger decisionsPatients compare specialists for weeks. They need evidence, not offers.
  2. Two audiencesPatients and the dentists who refer them. Both check you before they act.
  3. Your work is the proofCases, shown on one standard, do more than any slogan.
  4. Rules applyDental advertising rules govern every claim. Each line is approved by the clinician.

By specialty

  1. Marketing for prosthodontistsMost patients have never heard the word. They search for what's wrong, then for who can fix it. Your site has to meet them at both.
  2. Marketing for periodontistsHalf your patients are sent. The other half are frightened by a word their dentist used. The site has to reassure both, quickly.
  3. Marketing for oral surgeonsPatients meet you once, often anxious, often sent. What they read the night before decides whether they show up calm.
  4. Marketing for orthodontistsYou're up against aligner brands that advertise nationally. A specialist's case, shown well, is the one thing they can't buy.
  5. Marketing for endodontistsYour patients are in pain and searching on a phone tonight. The site has to load fast, say what you do and put the phone number one tap away.

What we do

One engagement: brand and website together, then a 12-month growth plan.

  1. BrandIdentity, voice and guidelines.
  2. WebsiteCustom, fast, prerendered, built around your cases.
  3. SearchTechnical SEO, local search, entity and AI visibility.
  4. FilmCase video and the doctor on camera, edited and captioned.

Read more: brand identity, websites, search.

Questions

  1. What is specialist dental marketing?Brand, website, search and content for a practice whose patients choose a specialist for a complex case, rather than a general dentist for routine care. It leads with cases and expertise, and serves referring dentists as well as patients.
  2. What does Blue Marketing do for dental specialists?One engagement: the brand and website built together, then a 12-month growth plan for search, cases, video and reporting. Details and prices are on the services page.
  3. Do you only work with dental specialists?Specialists are our focus. The studio also has feature-film and Adobe credits, which is where the photography, film and design standards come from.
  4. How long until a new specialist website ranks?Your own name, usually within weeks of launch if the site is technically sound. Treatment searches take months and depend on content and links. We report what moved each month.

Next

Book a consultSee the plans