Marketing for orthodontists
You're up against aligner brands that advertise nationally. A specialist's case, shown well, is the one thing they can't buy.
Who finds you
- ParentsThey compare two or three practices near home. Trust, convenience and cost decide it.
- AdultsThey've seen the aligner ads. They want to know why a specialist is worth the visit.
- TeenagersThey don't book, but they decide. Social video is how they see you.
What they search
One clear page for each. These are the questions the site has to answer.
- Braces or aligners
- Orthodontist vs mail-order aligners
- Best age for a first orthodontic visit
- Adult braces, how long
- Retainers after treatment
- Orthodontist near me
What we build
- Smile galleryBefore and afters on one standard, filterable by age and treatment.
- Local searchProfiles, reviews and office pages, because most of your patients live nearby.
- Social and motionShort video and motion your team can post, in the practice's own look.
- Specialist vs mail-orderA calm, factual page on what a specialist does that a box can't.
Questions
- How should an orthodontist respond to mail-order aligner advertising?With facts, not fear: a clear page on what supervision adds, finished cases that show it, and reviews from patients who came to you after trying something else.
- Do you make social content?Yes. Short video and motion in the Full growth plan, made in the practice's look so every post is recognisably yours.
- Is a website still worth it when most patients come from referrals and word of mouth?Yes. Referred families still look you up before they call. The site is where a recommendation turns into a booking, or doesn't.
Other specialties
Dental marketing- Marketing for prosthodontistsMost patients have never heard the word. They search for what's wrong, then for who can fix it. Your site has to meet them at both.
- Marketing for periodontistsHalf your patients are sent. The other half are frightened by a word their dentist used. The site has to reassure both, quickly.
- Marketing for oral surgeonsPatients meet you once, often anxious, often sent. What they read the night before decides whether they show up calm.
- Marketing for endodontistsYour patients are in pain and searching on a phone tonight. The site has to load fast, say what you do and put the phone number one tap away.
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