How a project runs

Builds take 8 to 12 weeks from the brand interview to launch. Here's what happens, and what we'll need from you.

  1. Discovery call

    Thirty minutes on your practice, the cases you want more of, and where patients come from today. We'll tell you plainly whether we're a fit.

    From you: Your time on a call, and access to your current site and Google profiles.

  2. Brand interview

    A recorded conversation about how you explain treatment, what you won't compromise on and why patients choose you. It becomes the voice of every page.

    From you: About an hour, once.

  3. Cases and media

    We gather your before and after photography, check consent for each case, and crop every pair to the same landmarks. Existing video is edited and captioned.

    From you: Photos, footage and consent forms. This step sets the pace of the whole project.

  4. Design and build

    You review real pages with your own content, not mood boards. Search setup, enquiry tracking and speed work happen alongside.

    From you: Two review rounds, with written feedback.

  5. Launch

    We move the domain, submit the site to Google, link your Business Profiles and check every page on real phones before switching over.

    From you: Sign-off, and login access for the domain.

  6. Every month after

    New cases, video, search work and a short report on what changed. Your plan decides how much lands each month.

    From you: New photos and consents as cases finish.