Making the invisible visible.
Most specialists are better than their search results. The work is there; search engines and AI assistants just can't reach it, can't read it, or can't tell who did it. Our SEO is the job of fixing that, in order, and honestly.
The order of work
The sequence matters. Content can't rank on a site crawlers can't reach, and reviews can't help a name that search engines confuse with someone else. So each step unlocks the next.
Let the machines in
Every page rendered ahead of time, fast on a phone, and open to search and AI crawlers. Firewalls and default bot blocking quietly shut out the engines that matter, so we test from the outside, the way a crawler sees you.
One name, said the same way everywhere
The doctor, the practice and every location tied together in structured data, with the same name, address and phone on every profile and directory. Search engines reward certainty about who you are.
Answer what patients actually type
Pages planned from real search data, not guesses: the cost question, the second opinion, the treatment that failed elsewhere, the problem in the patient's own words. Each page answers one of them completely.
Win the map
Business Profiles complete and consistent, reviews asked for the right way, and location pages that earn a place in the map pack, where most local decisions are made.
Be the answer AI cites
Clear, definitive pages with the author and clinical reviewer marked, plus a plain-text guide written for AI crawlers. Assistants quote the sources they can verify.
Every claim signed off
Clinical statements approved by the clinician, before and afters published only with consent, and no invented numbers. In healthcare, accuracy is a ranking factor and a legal one.
Measure, and say it plainly
Search Console and analytics read every month. Targets are split three ways: winnable now, won over a year, and not realistic. The last list gets said out loud.
The toolkit
- Prerendering
- Static HTML for every route, so nothing waits on JavaScript to be read.
- Schema graph
- Person, practice, locations and procedures linked as one entity.
- Migration maps
- Old URLs redirected one by one, so rankings move with a redesign.
- Keyword maps
- Every target query assigned to one page, so pages never compete.
- Claims checklist
- Each page checked against dental advertising rules before it publishes.
- AI crawler guide
- An llms.txt file that tells assistants what the practice is and does.
- Speed budget
- Load time and layout shift measured on every build, and held.
- Monthly report
- One page: what moved, why, and what we do next.
Where it lives
The foundation ships with every build. Ongoing search work, Google Ads and the monthly report are part of the Standard plan.